Analysis and repair
€ 500 to € 1.500one-off · excl. VAT
- Full GEO report
- Access for AI crawlers in robots.txt
- A llms.txt for your site
- Structured data (JSON-LD)
To clear the critical issues and see what it delivers. More
Visible in AI, from Ghent
ChatGPT cannot find your business. We make sure it can.
Your customers ask ChatGPT, Perplexity and Google for a recommendation. Is your SME mentioned then? Or your competitor? We measure it for free, send you the full report and fix what holds AI back.
Vrijdagmarkt 61, Ghent · hello@hetgeobureau.be
SEO, for the answers AI gives.
GEO stands for Generative Engine Optimization. It makes sure AI search engines know, trust and mention your business.
With classic SEO you work on a position in Google's list of blue links. With GEO you work on something else: a mention in the answer itself, as you see it in ChatGPT, Perplexity, Google AI Overviews and Gemini.
When someone asks ChatGPT which accountant in Kortrijk is good for a construction company, GEO determines whether your firm appears in that answer. Or your competitor's.
SEO
A place in the list
Google shows ten links. The customer clicks, compares and chooses.
› accountant kortrijk
GEO
A name in the answer
AI reads the sources, compares them and recommends two or three businesses.
› Which accountant in Kortrijk knows the construction sector?
Your customers already search differently.
Four figures from research between 2023 and 2026, each with its source.
527%
That is how much traffic from AI search engines to 19 websites studied grew in the first five months of 2025, compared with the same period in 2024. It is still small, but it is rising fast.
Previsible, via Search Engine Land, 20254,4×
That is how much more a visitor from AI is worth than a visitor from Google's regular search results. Anyone who arrives through AI has already compared.
Semrush, AI search study, 202550%
That much or more of their Google traffic is what many brands will lose by 2028, Gartner expects, as customers switch to AI search.
Gartner, prediction for marketers, 202323%
Only this share of marketers currently invests in measuring what their work delivers in AI search engines. We measure it every month.
eMarketer, survey January 2026, via The Digital BloomMost Flemish SMEs have never heard of GEO. Few agencies offer it. Whoever starts now is already in the answer before their competitor arrives.
For Flemish SMEs that already invest in marketing.
We work for companies where one extra customer makes the difference. If you recognise these four points, you will get the most out of an analysis.
✓
A clear brand and a real site
Your own site with your services and a recognisable brand identity.
Don't have that yet? Then we will gladly refer you to our design studio: hetdesignbureau.be.
✓
A marketing budget
You already advertise on Google, on social media or in directories.
Never advertised before? Het designbureau sets up your first campaign: hetdesignbureau.be.
✓
Competition in your region
Other businesses in your area offer the same thing and compete for the same client.
✓
A team
Your business runs with employees and a steady turnover.
What we find at almost every SME.
The analysis looks at your site the way an AI search engine does. Each point gets a score and an explanation in plain language, so you know what is wrong and what fixing it will deliver.
GEO-score < 50A low overall score
One score out of 100 that shows how well AI can read, understand and recommend your site. Most sites score below 50.
robots.txtAI crawlers blocked
ChatGPT and Perplexity send robots to read sites, just as Google does. If those are blocked, AI can never recommend your business.
llms.txtNo llms.txt
A simple text file that tells AI what you do and which pages matter. Almost nobody has one, so AI guesses.
schema.orgNo structured data
Invisible code that states your name, address, services and reviews. Without that code, AI has to work everything out on its own.
vermeldingenFew mentions
AI relies on what others say about you: directories, LinkedIn, YouTube, forums and reviews. Few mentions means little trust.
citeerbaarheidCopy that AI does not pick up
AI cites clear answers with facts. It skips vague promotional copy.
From analysis to being named.
You only decide after the call. In doubt? Start with the one-off optimisation and see what it delivers.
1
Free analysis
We analyse your site and send you the full report as a PDF, with your score and your biggest issues.
free · within two working days2
15-minute call
We go through the report together on your screen: your score, three findings and where your competitors do better.
online · 15 to 20 minutes3
Fix and follow up
We fix the critical issues in one go. Or we follow you up monthly and show you each month how your score rises.
one-off or monthlyThree packages, start wherever you like.
The exact price depends on the size of your site and the number of pages. You receive it after the analysis, before you decide anything.
Starter
€ 2.000 to € 3.000per month · excl. VAT
- Monthly analysis
- Technical fixes
- Optimisation of 5 to 10 pages
- Monthly report and monthly call
For SMEs that want to see their score rise month after month. More
Growth
€ 3.000 to € 5.000per month · excl. VAT
- Everything in Starter
- Building mentions on the sources AI reads
- Optimisation per platform: ChatGPT, Perplexity, Google
- Monitoring your competitors
For SMEs in a busy market that want to be the first name in the answer. More
All amounts exclusive of 21% VAT. Monthly packages can be cancelled monthly. The exact price depends on the size of your site and you receive it after the analysis, before you decide anything.
What we do for you every month.
A fixed four-week rhythm. At the end of each month a new report shows you what has shifted.
Week 1
Measure and fix
- Full GEO analysis
- Technical issues: crawler access, robots.txt, speed
- Create or update llms.txt
- Add or improve structured data
Weeks 2 and 3
Copy and mentions
- Rewriting your key pages so AI quotes them: clear headings, facts, short answer blocks
- Building mentions on LinkedIn, directories and industry lists
- Optimising for ChatGPT, Perplexity and Google AI
Week 4
Measure again
- Run the analysis again
- New report as a PDF, with your score next to last month's
- Monthly call: what improved and what comes next
Being mentioned is the first step.
When ChatGPT recommends your business, the customer lands on your site and sends a request. For those next steps we refer you to our sister agencies. Your file sits with FD96, so you only tell your story once.
hetdesignbureau
Does your site convince the people who arrive through AI?
Het designbureau builds a site and a house style that turn a visitor into a request.
hetdesignbureau.be →hetaibureauDoes every request get an immediate answer?
Het aibureau sets up your CRM so every request automatically gets a confirmation, a quote and a reminder.
hetaibureau.be →Not sure where to start? Request the free Customer Journey Scan at fd96.be. It shows which agency makes the biggest difference for your business.
How visible is your SME in AI?
Enter your website and your details. You get the report free of charge, even if you do nothing further with us.
hello@hetgeobureau.beVrijdagmarkt 61 box 101, 9000 Ghent